Entrepreneurial Marketing Management is needed by start-up companies to scale up their business. It is developed and executed by making the best use of time, money, and effort through mutual collaboration and interaction with many actors in the business ecosystem.

This course offers a pragmatic understanding ana d systematic framework by delivering comprehensive marketing concepts in the business ecosystem. It prepares the enterprise to develop its business through optimizing available and external resources by building business networks. It also reveals the importance of value co-creation with many actors internally and externally.

This course combines conceptual understanding and practical implications through active learning, market observation, expert-knowledge sharing, and marketing project.